Written by: M. Idham Sofyan, SE., MM
Translated by: Novita, S.Kom., MBA
World Education Expo Indonesia is the biggest event for High School Students and University Students who are looking to continue their studies abroad. It is held in 4 big cities in Indonesia: Jakarta, Surabaya, Denpasar and Medan. This event are consist of: Seminars, Mini Events, and Skills Test. About 200 University and Academia from the whole wide world are joining this event. This event is the biggest global education expo in Indonesia.
Besides the activities that are discussed above, this event also held an Entrepreneur Expo, which is joined by 30 team that has a competitive advantage on their product. DESANG (Dendeng dari Jantung Pisang) is one of the team from IBM major in BINUS University that are joining this competition.
Step by step are successfully passed, starting from the proposal application, presentation and explanation of the prototyped product. Until debriefing session with the board of jury. Together with KEBO Team (Kelapa Botak) that sells Fruit Ice in a coconut shell. Mie Gomak Team who sells Medanese Special Noodles. And Tato Sicles Team that combines potatoes and sausage in a sticks. Sertatim Foodoo that combines Chocolate Cheese Sandwich, And in the end, there are only five finalist that are welcome to open the sales stall in Balai Kartini 20-21 Februari 2016.
For DESANG this event give a lot of learning experience, especially about how to improve cooperation; how to make business strategy from sales, marketing, until promotional activities; as well as how to be an astute businessman and professional. In this event, DESANG not yet managed to become a champion. However, DESANG get a lot of positive feedback from the buyers of their products which makes them even more enthusiasm and convinced that DESANG can rise to the next level .
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