Understanding the culture according to the Experts
By: Novita, S.Kom., MBA
Culture is a way of life that developed and shared by a group of people and passed down from generation to generation. Culture is made up of many complex elements, including religious and political system, customs, languages, tools, clothing, buildings, as well as culture, an integral part of human beings, so many people tend to think inherited genetically. When someone tried to communicate with people of different cultures and adjust to the differences, proving that culture is learned.
Culture is a holistic lifestyle. culture is complex, abstract, and spacious. Many aspects of culture help determine communicative behavior. The elements of the socio-cultural spread and include many social activities of human.
- Culture is closely connected to the community. Melville Herskovits and Bronis law Malinowski argued that everything contained in society is determined by the culture which is owned by the community itself. The term for that opinion is Cultural-determinism.
- Herskovits looking at culture as something handed down from one generation to another, which is then referred to as super organic.
- According to Andreas Eppink, contains the entire understanding of the culture of social values, social norms, knowledge and overall social structures, religious, and others, in addition all the intellectual and artistic expression that characterizes a society.
- According to Edward Burnett Tylor, culture is a complex whole, which has in it the knowledge, belief, art, morals, law, customs, and other abilities from any personas a member of society.
From these various definitions, can be obtained an understanding of the culture is something that will affect the level of knowledge and includes a system of ideas or the ideas contained in the human mind, so that in everyday life, the culture is abstract.
While the embodiment of culture are objects that are created by man as a creature of culture, in the form of behavior and objects that are tangible, such patterns of behavior, language, equipment life, social organization, religion, art, and others, which all of which is intended to help people in the hold of social life.
Marie-Joelle Browaeys & Roger Price (2011). Understanding Cross Cultural Management Pearson Education, England, ISBN : 978-0-273-73295-2
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