Written by: Ng Scherly Hansopaheluwakan, S.E, MIB
Why it is important to study strategic management?
First, the subject matter is relatively new compared to traditional business topics.
Second, strategic management and business policy integrates the traditional subjects with the main purpose of providing a practical, real-world view of business management. The study of strategic management and business policy is a capstone course designed to integrate all prior learning into one subject suited for application in the modern business environment.
Further, strategic management is designed to develop an awareness of the processes by which organizations can achieve synergies of the whole through the effective cooperation and interaction of the many departments within an organization. Today’s managers must have and/or develop the ability to see the interdependent and interrelated nature of organizations. In addition, managers must develop the necessary skills to closely interact with people from differing backgrounds.
Therefore, the study of strategic management is designed to prepare current as well as future managers to meet the challenges of today’s competitive and ever-changing environments.
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