People Innovation Excellence

WHAT I GOT FROM BINUS NORTHUMBRIA SCHOOL OF DESIGN SEMINAR (3) – THE RISING OF THE FASHION BLOGGERS

By: Taheera Jasmine (Student of International Marketing)

Olivia Lazuardy (right) (http://olivialazuardy.com/) and Cindy Karmoko (left (http://www.cindykarmoko.com/) are two of the fashion bloggers based on Jakarta, Indonesia. The fashion industry in Indonesia is growing up and makes fashion blogger more attractively to discuss. Indonesia has some designers that inspires the fashion blogger to make a content articles every day.

On this occasion, they are discussed about their experiences in fashion industry. The question is, “how to make our article/content more interesting?” And the answer is “Conceptual”. We should focus with the quality of our content, because qualities are more important than quantities. And it will make us get more followers or readers and inspired them to make or gain “something” after they read our article.

And the next question is, “how to make our article/content more attractive/creative for beginners?” First, we should start with a story about our self, about our favorite clothes, or about our favorite brand. And we should combine it with a good typography, because typography is important. Do not forget to add some photos to make it more attractive with a good quality. And remember to “keep it simple”, because it will make us to save more cost. If we have a friend that can help us, just ask their help. We do not have to start about something new, but about something interesting. Then start with anything you have, use your money wisely, and set goals for your long term.

“What kind of social media that will gain more readers?” they said, Instagram is now the most commonly used social media. And sometimes Instastory is more helping more than Instapost. Instagram is the easiest way to make a content because it is free and everybody can see or use it now. But now we can learn to explore more channel on search engine.

 If we want to make a brand, we need to make a purpose/intention. We need to know “who you are, who you wanted to be” it makes you will last longer than anybody else. Think about the purpose of our article, is it for short term or long term? Maybe Instagram is fits for a short-term purpose because it depends to a company. But for long term purpose website is good for our articles. Because we have power to gaining followers/readers, and design our own website. Content can make money from sponsorship/endorsement. Support it with the third parties like photographer. Because connection is important in fashion industry.

 Overall you need to know your market, your target market, that is why research is important. It will make us to gain more followers or readers.

 

#marketingisntallaboutselling #imarkethink


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