People Innovation Excellence

WHAT I GOT FROM BINUS NORTHUMBRIA SCHOOL OF DESIGN SEMINAR (4) – Digital Content in Fashion Business

By: Syaifu Yudha Arutama (Student of Internaitonal Marketing)

We know well that marketing is dynamic. Every field has different way of marketing, without exception the fashion business. So, this afternoon, I had a chance to meet 2 gorgeous fashion blogger with International experiences. Olivia Lazuardy and Cindy Karmoko. Started from almost nothing, now the make money looking like an easy come up. No one sees blog especially fashion blog something important that could produce gold. But, this industry evolves, it grows, blog brought me to Milan Fashion Week said Cindy. How? Concept is the key.

The growth is rapid here in Indonesia. You have to be creative and came up with ideas everyday because this industry easily bored. So, to make your blog or other social media content interesting and profitable for you, you have to think deeply what concept you will serve to your followers. After you done with the concept, you have to give the best quality on your content. It includes supporting aspect such as typography and colors for your blog. Why quality of digital content is important? They both agreed quality is bigger than quantity. It’s not about how many articles or photos on your blog but how good the quality of articles or photos it self. This is the way to make your follower to literally read or sees every inches or details of the content and avoid them to just scroll it. That is why you even you like the concept, you can’t come up with same ideas everyday. Left your idealism and try to look at what your followers want. Try to catch up with the trend. Cindy started with all only about fashion, but now she also does beauty and travel reviews.

The conclusion is there are 3 important things to be considered for your digital content. First is concept, which you have to be creative on it. Second is quality of your content. Remember quality > quantity. Last is new ideas and follow the trend which is growing rapidly.

Tips, if you want to start your digital content (fashion) and make it as career, first always remember the 3 keys of content above. Next, never push above your limitation especially about money. Start with what you have now and just do it. Choose the right channel for your content. If you have cash limitation than just try to maximising on social media, which is free. Social media is very important. By social media you can do saving and get capital to step up your business. For example, paid endorsement in your instastory of instagram.  And the last, if you are really serious about it then you have to think about long term. Decide your purpose and analyse make your own STPD. The use is to make you won’t just think about money but to inspire others. Later money, opportunity and position will come to you by itself.

You’re not doing fashion business if you just create and can’t sell it. – Olivia

#marketingisntallaboutselling #imarkethink


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