People Innovation Excellence

Business Creation


Business Creation Program is designed specifically to shape future creative and innovative entrepreneurs.Curriculum is designed with a balance of theory and practice, so the graduates will be able to start a new business at third year. Most of the courses are taught by successful entrepreneurs and experienced venture capital expert. Students will meet and hear from entrepreneurs who have created successful ventures. Some of these entrepreneurs will be willing to offer ongoing support and advice. Student will also meet other potential entrepreneurs like their selves with whom they can share ideas. Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF)


To be globally recognized Business Creation Program with high quality of entrepreneurial skills and ICT abilities.


The  mission of Business Creation Program is to contribute to the global community through the provision of world-class education by :
  1. Leveraging people's potential for success through altruistic academic relations and to provide challenging rewards for innovative talents
  2. Educating students with entrepreneurial knowledge and skills to prepare them for creating new business.
  3. Creating creative and innovative entrepreneurs who are able to capture business opportunities in a wide variety of markets and industries.
  4. Conducting entrepreneurial research, professional services and community development to the society.
  5. Contributing to the improvement in entrepreneurial knowledge and practice in global communities.

Program Objective

The objectives of the program are:
  1. To provide students with fundamental knowledge in Management Science and Business that they will need in management practices.
  2. To equip students with entrepreneurial skills integrated with ICT and high impact research providing adequate tools for business creation.
  3. To provide students with an advanced knowledge and practical of business creation in an across global business sectors that they need to be a future global entrepreneurs.

Student Outcomes

After completing the study, graduates are:
  1. Management Concept: Each student should be able to comprehend the discipline of management
  2. Concept & Skills Integration and Entrepreneurial mindset: Each student should be able to integrate management concept and skills with entrepreneurial mindset
  3. Ethical, Social & Professional Character: Each student should be able to exercise ethical and professional values
  4. Awareness of ICT: Each student should be able to make use of ICT as management tool and business solution

Prospective Career of the Graduates

There are many fields of career for graduates, including but not limited to:
  1. Entrepreneur
  2. Intrapreneur
  3. Global Entrepreneur
  4. Business Developer
  5. Business Planner
  6. Small Business Consultant

Course Structure for Binusian 2020

Sem Code Course Name SCU Total
1 ACCT6087 Introduction to Accounting 4 20
MATH6048 Business Mathematics 4
MGMT6011 Introduction to Management and Business* 4
ENTR6016 Introduction to Entrepreneurship 4
ENTR6017 Idea Generation and Opportunity Discovery 4
2 CHAR6013 Character Building: Pancasila 2 21
ECON6014 Microeconomics 4
MKTG6061 Marketing Management 4
ISYS6178 Management Information Systems 4
ENTR6018 Creative & Innovative Thinking* 2
BUSS6051 Design Thinking in Business 4
LANG6061 Indonesian 1
3 CHAR6014 Character Building: Kewarganegaraan 2 24
ECON6015 Macroeconomics 4
FINC6043 Financial Management 4
MGMT6069 Human Resources Management 4
STAT6078 Business Statistics I 2
MKTG6059 Integrated Marketing Communication 2
MKTG6118 Digital Marketing 2/2
ENTR6019 Business Risk Analysis* 2
4 CHAR6015 Character Building: Agama 2 24
LAWS6079 Legal Aspect in Economics 2
ACCT6105 Managerial Accounting 4
MGMT6070 Operational Management 4
STAT6079 Business Statistics II 2/2
COMM6128 Business Communication 2
ENTR6020 New Venture Creation* 4
TRSM6099 Hospitality & Service Excellent 2
5 ECON6016 Managerial Economics 4 20
ENTR6033 Business Plan 4/4
MGMT6038 Cross Cultural Management 2
ENTR6025 Entrepreneurial Strategy 2
ENTR6026 Managing Growing Business 4
6 Enrichment Program I 15 15
7 Enrichment Program II 16 16
8 ENTR6032 Thesis - Business Start-Up Report 6 6
*) This course is delivered in English Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus).    

Prerequisite for Binusian 2020

The Table of Prerequisite for Business Creation (S1)
Subject Credits Sem Prerequisite Credits Sem
ACCT6105 Managerial Accounting 4 4 ACCT6087 Introduction to Accounting 4 1
FINC6043 Financial Management 4 3 MGMT6011 Introduction to Management and Business 4 1

Quality Controlled Courses for Binusian 2020

Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila B
2 MKTG6061 Marketing Management C
3 ISYS6178 Management Information Systems C
4 MGMT6069 Human Resources Management* C
5 ECON6014 Microeconomics C
6 ENTR6018 Creative & Innovative Thinking* C
7 ENTR6020 New Venture Creation* C
*) Tutorial & Multipaper


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