People Innovation Excellence

International Marketing


In global escalation of future market competition, it is a compulsory to prepare and provide graduates to fill in the growing demands of professionals in international marketing fields. In order to face ASEAN economy community and global competitive marketmany businesses expand abroad that requires skilled professionals to market products and services in international market and respectively happened for overseas products and services. International marketing program is carefully catered for the challenges mention above. This program equips students with up to date knowledge, marketing practices and soft-skills which enable them to survive and expand their capacities. Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF)


To be globally recognized International Marketing program with entrepreneurial and ICT abilities.


The  mission of International Marketing program is to contribute to the global community through the provision of world-class education by :
  1. Leveraging people's potential for success through altruistic  academic relations and to provide challenging  rewards for innovative talents
  2. Educating students with a knowledge, skills and practice in International Marketing and prepare them for pursuing advanced degrees in management or related disciplines.
  3. Creating entrepreneurial and ICT ability managers to lead and work in  a wide variety of business  contexts and industries especially in International Marketing fields
  4. Conducting research  and  professional services for entrepreneurial international  marketing
  5. Improving   competitive managerial skills through impression international marketing management, strategic and collaborative influence.

Program Objective

The objectives of the program are:
  1. To provide students with knowledge and skills in the International Marketing art and Science foundation combined with a Business management platform to prepare them in and growing them through delivering a  global superior customer value that they need in managing the global business marketing competition and application of strategic thinking  in the pursuit of global marketing specialist
  2. To equip students with sufficient ICT integration, strategic International Marketing capabilities and competencies and application of strategic thinking in the pursuit of global marketing specialist
  3. To provide students with an in-depth advance understanding of the issues regarding implementation and control of the international marketing programs in an across global business sectors that they need to be a future global marketing agent of change.

Student Outcomes

After completing the study, graduates are:
  1. Management Concept: Each student should be able to comprehend the discipline of management
  2. Concept & Skills Integration and Entrepreneurial mindset: Each student should be able to integrate management concept and skills with entrepreneurial mindset
  3. Ethical, Social & Professional Character: Each student should be able to exercise ethical and professional values
  4. Awareness of ICT: Each student should be able to make use of ICT as management tool and business solution

Prospective Career of the Graduates

  1. Digital Marketing Specialists
  2. Market Analysts
  3. Marketing Consultant
  4. International Marketing Researcher
  5. Global entrepreneur

Course Structure for Binusian 2020

Sem Code Course Name SCU Total
1 MKTG8122 Marketing Management* 2 20
LAWS6074 Law in International Business 2
MATH6048 Business Mathematics 4
MGMT6011 Introduction to Management and Business 4
ACCT6087 Introduction to Accounting 4
STAT8067 Business Statistics I 2
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6013 Character Building: Pancasila 2 21
ECON6037 Microeconomics 2
ISYS6118 Management Information Systems 4
MGMT6168 International Human Resources Management* 4
STAT8068  Business Statistics II 2/2
COMP6203 Office for Professional 2
LANG6061 Indonesian 1
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6014 Character Building: Kewarganegaraan 2 22
ECON8009 Managerial Economics 4
ECON6038 Macroeconomics 2
COMM8006 Business Communication 2
FINC6001 Financial Management 4
ENTR6003 Entrepreneurship I 2
MKTG6020 Selling and Sales Management* 2
MKTG8006 Consumer Behaviour 4
4 CHAR6015 Character Building: Agama 2 24
MGMT6018 Operational Management 4
MGMT6038 Cross Cultural Management 2
RSCH6026 Research Methodology 4
MKTG6127 Retail and Merchandising* 4
MKTG6067 Product Strategy and Project 2
MKTG6023 International Marketing 2
MKTG7123 Service Marketing 4
5 ENTR6004 Entrepreneurship II 2 22
MKTG6057 Global Brand Management 2
MKTG6041 Pricing Strategy and Project 2
MKTG6108 E-Marketing** 4
MKTG6109 Global Strategic Marketing 4
MKTG6021 Customer Relationship Management 2
MKTG6124 Integrated Marketing Communication & Project* 2
MKTG6110 Marketing Research 4
6 Enrichment Program I 15 15
7 Enrichment Program II 16 16
8 MGMT6040 Thesis 6 6
Total Credits 146
*) This course is delivered in English **) Entrepreneurship Embedded English University Courses: -) For 1st Semester : English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation. -) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication. -) Students should pass English Savvy with a minimum Grade is C. Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus).   Enrichment Track Scheme
Track Kriteria IPK Semester 6 Semester 7
1 ≥ 2 v v
2 ≥ 2 v v
3 ≥ 2 v v
4 ≥ 2 v v
5 ≥ 2 v v
6 ≥ 2 v v
7 ≥ 2 v v
8 ≥ 2 v v
9 <2 v v
10 <2 v v
11 <2 v v
      Notes: I               : Internship RS           : Research ENTR     : Entrepreneurship CD          : Community Development SA           : Study Abroad *etc         : Department specific needs   Notes: Student can choose one of the available tracks

Prerequisite for Binusian 2020

The Table of Prerequisite for International Marketing (S1)
Subject Credits Smt Prerequisite Credits Smt
FINC6001 Financial Management 4 3 MGMT6011 Introduction to Management and Business 4 1
MGMT6040 Thesis 6 8 MKTG6110 Marketing Research 4 5
MKTG6110 Marketing Research 4 5 STAT8068 Business Statistics II 2/2 2
RSCH6026 Research Methodology 4  4
MKTG8006 Consumer Behaviour 4 3 MKTG8122 Marketing Management 2  1
Student can enroll MKTG6110 – Marketing Research subject if already pass STAT8086 - Business Statistic II subject OR RSCH6026 – Research Methodology subject with a minimum grade is C *) The examination schedule of  RSCH6026  will be a priority to be scheduled on the first day, the grade will also be processed as priority.

Quality Controlled Courses for Binusian 2020

Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila B
2 ENTR6004 Entrepreneurship II C
3 MKTG8122 Marketing Management C
4 ISYS6118 Management Information Systems C
5 MGMT6168 International Human Resources Management* C
6 ECON6037 Microeconomics C
7 MKTG6109 Global Strategic Marketing* C
8 MKTG8006 Consumer Behaviour* C
*) Tutorial and Multipaper


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