People Innovation Excellence

International Marketing


In a global escalation of future market competition, it is compulsory to prepare and provide graduates to fill in the growing demands of professionals in international marketing fields. In order to face ASEAN economy community and global competitive market, The International marketing program is carefully catered for the challenges mention above. This program equips students with up to date knowledge, marketing practices, and soft-skills which enable them to survive and expand their capacities. The International Marketing program has three values to be conveyed to students, i.e. dynamic (how to quick-response to the dynamic market trends), creative (how to design and execute creative marketing strategy and programs), and digitalized (how to apply digital concept in marketing activities in this technology era).   Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF), Catalog 2017 (PDF)


To be Internationally recognised business school in the continuous pursuit of innovation in education.


We are committed to provide innovative processes and research to develop professionals who can meet the challenges of industries and society.

Learning Goals

After completing the study, graduates are:
  1. Management Concept: Each student should be able to comprehend the discipline of management
  2. Concept & Skills Integration and Entrepreneurial mindset: Each student should be able to integrate management concept and skills with entrepreneurial mindset
  3. Ethical, Social & Professional Character: Each student should be able to exercise ethical and professional values
  4. Awareness of ICT: Each student should be able to make use of ICT as management tool and business solution

Prospective Career of the Graduates

  1. Global Advertising
  2. Product Strategist
  3. Global Brand Strategist
  4. Social Media Marketing
  5. International Marketing Research
  6. Marketing Communication
  7. Digital Marketing
  8. Marketing Consultant
  9. Sales Management
  10. Customer Relationship Management
  11. Global Retail Marketing
  12. International Not-for-Profit Marketing

Course Structure for Binusian 2021

Sem Code Course Name SCU Total
1 MKTG8122 Marketing Management* 2 20
LAWS6074 Law in International Business 2
MATH6048 Business Mathematics 4
MGMT6011 Introduction to Management and Business 4
ACCT6087 Introduction to Accounting 4
STAT8067 Business Statistics I 2
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6013 Character Building: Pancasila 2 21
ECON6037 Microeconomics 2
ISYS6181 Management Information Systems for Leader 4
MGMT6168 International Human Resources Management* 4
STAT8068  Business Statistics II 2/2
ENTR6003  Entrepreneurship I 2
LANG6061 Indonesian 1
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6014 Character Building: Kewarganegaraan 2 24
ECON8009 Managerial Economics 4
ECON6038 Macroeconomics 2
FINC6001 Financial Management 4
COMP6203 Office for Professional 2
MKTG6020 Selling and Sales Management* 2
MKTG6127 Retail and Merchandising** 4
MKTG8006 Consumer Behaviour 4
4 CHAR6015 Character Building: Agama 2 22
MGMT6018 Operational Management 4
MGMT6038 Cross Cultural Management 2
RSCH6026 Research Methodology 4
COMM8006 Business Communication 2
MKTG6067 Product Strategy and Project 2
ENTR6004 Entrepreneurship II 2
MKTG7123 Service Marketing 4
5 MKTG6023 International Marketing 2 22
MKTG6057 Global Brand Management 2
MKTG6041 Pricing Strategy and Project 2
MKTG6108 E-Marketing** 4
MKTG6109 Global Strategic Marketing 4
MKTG6021 Customer Relationship Management 2
MKTG6124 Integrated Marketing Communication & Project* 2
MKTG6110 Marketing Research 4
6 Enrichment Program I 15 15
7 Enrichment Program II 16 16
8 MGMT6040 Thesis 6 6
Total Credits 146 SCU
*) This course is delivered in English **) Entrepreneurship Embedded English University Courses: -) For 1st Semester: English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation. -) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication. -) Students must pass English Savvy with a minimum Grade of C. Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus).   Enrichment Track Scheme
Track Semester 6 Semester 7
1 V V
2 V V
3 V V
4 V V
5 V V
6 V V
7 V V
8 V V
Notes: I               : Internship RS           : Research ENTR     : Entrepreneurship CD          : Community Development SA           : Study Abroad *etc         : Department specific needs   Notes: Student can choose one of the available tracks

Prerequisite for Binusian 2021

The Table of Prerequisite for International Marketing (S1)
Subject Credits Smt Prerequisite Credits Smt
FINC6001 Financial Management 4 3 MGMT6011 Introduction to Management and Business 4 1
MGMT6040 Thesis 6 8 MKTG6110 Marketing Research 4 5
MKTG6110 Marketing Research 4 5 STAT8068 Business Statistics II 2/2 2
RSCH6026 Research Methodology* 4  4
MKTG8006 Consumer Behaviour 4 3 MKTG8122 Marketing Management 2  1
Student can enroll MKTG6110 – Marketing Research subject if already pass STAT8086 - Business Statistic II subject OR RSCH6026 – Research Methodology subject with a minimum grade is C *) The examination schedule of  RSCH6026  will be a priority to be scheduled on the first day, the grade will also be processed as priority.

Quality Controlled Courses for Binusian 2021

Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila B
2 ENTR6004 Entrepreneurship II C
3 MKTG8122 Marketing Management C
4 ISYS6181 Management Information Systemsfor Leader C
5 MGMT6168 International Human Resources Management* C
6 ECON6037 Microeconomics C
7 MKTG6109 Global Strategic Marketing* C
8 MKTG8006 Consumer Behaviour* C
*) Tutorial and Multipaper


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