In a global escalation of future market competition, it is compulsory to prepare and provide graduates to fill in the growing demands of professionals in international marketing fields. In order to face ASEAN economy community and global competitive market,
The International marketing program is carefully catered for the challenges mention above. This program equips students with up to date knowledge, marketing practices, and soft-skills which enable them to survive and expand their capacities. The International Marketing program has three values to be conveyed to students, i.e. dynamic (how to quick-response to the dynamic market trends), creative (how to design and execute creative marketing strategy and programs), and digitalized (how to apply digital concept in marketing activities in this technology era).
Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF), Catalog 2017 (PDF)
To be Internationally recognised business school in the continuous pursuit of innovation in education.
We are committed to provide innovative processes and research to develop professionals who can meet the challenges of industries and society.
After completing the study, graduates are:
Management Concept: Each student should be able to comprehend the discipline of management
Concept & Skills Integration and Entrepreneurial mindset: Each student should be able to integrate management concept and skills with entrepreneurial mindset
Ethical, Social & Professional Character: Each student should be able to exercise ethical and professional values
Awareness of ICT: Each student should be able to make use of ICT as management tool and business solution
*) This course is delivered in English**) Entrepreneurship EmbeddedEnglish University Courses:
-) For 1st Semester: English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation.
-) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication.
-) Students must pass English Savvy with a minimum Grade of C.
Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):
-) Student will take one of enrichment program tracks (off campus).Enrichment Track Scheme
I : Internship
RS : Research
ENTR : Entrepreneurship
CD : Community Development
SA : Study Abroad
*etc : Department specific needs
Student can choose one of the available tracks
Prerequisite for Binusian 2021
The Table of Prerequisite for International Marketing (S1)
Student can enroll MKTG6110 – Marketing Research subject if already pass STAT8086 - Business Statistic II subject OR RSCH6026 – Research Methodology subject with a minimum grade is C*) The examination schedule of RSCH6026 will be a priority to be scheduled on the first day, the grade will also be processed as priority.
Quality Controlled Courses for Binusian 2021
Student should pass all of these quality controlled courses as listed below:
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