People Innovation Excellence

Program Objective

The objectives of the program are:

  1. To provide students with knowledge and skills in the International Marketing art and Science foundation with a Business management platform to prepare them in and growing them through delivering customer value that they need in managing the global business marketing competition and application of strategic thinking in the pursuit of global marketing specialist
  2. To equip students with sufficient ICT integration, strategic International Marketing capabilities and competencies and application of strategic thinking in the pursuit of global marketing specialist
  3. To provide students with an in-depth advance understanding of the issues regarding implementation and control of the international marketing programs in an across global business sectors that they need to be a future global marketing agent of change

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