People Innovation Excellence

Vision and Mission

In a global escalation of future market competition, it is compulsory to prepare and provide graduates to fill in the growing demands of professionals in international marketing fields. In order to face ASEAN economy community and global competitive market, many businesses expand that requires skilled professionals to market products and services in the international market and respectively happened for overseas products and services.

The International Marketing program is carefully catered for the challenges mentioned above. This program equips students with up to date knowledge, marketing practices, and soft-skills which enable them to survive and expand their capacities.


To be globally recognized International Marketing program with entrepreneurial and ICT abilities.


The mission of International Marketing program is to contribute to the global community through the provision of world-class education by:

  1. Leveraging people’s potential for success through altruistic academic relations and to provide challenging rewards for innovative talents
  2. Educating students with a knowledge, skills, and practice in International Marketing and prepare them for pursuing advanced degrees in management or related disciplines
  3. Creating entrepreneurial and ICT ability managers to lead and work in a wide variety of business contexts and industries especially in International Marketing fields
  4. Conducting research and professional services for entrepreneurial international marketing
  5. Improving competitive managerial skills through impression international marketing management, strategic, and collaborative influence


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