Introduction
In global escalation of future market competition, it is a compulsory to prepare and provide graduates to fill in the growing demands of professionals in international marketing fields. In emerging market like Indonesia many businesses expand abroad that requires skilled professionals to market products and services in international market and respectively happened for overseas products and services. International marketing program is carefully catered for the challenges mention above. This program equips students with up to date knowledge and skills which enable them to survive and expand their capacities.

Vision
To be a spearhead the development and application of international marketing art and science in provide outstanding leaders with the background necessary to pursue broad and deep competencies, skills, and knowledge as an international marketing specialist to meet the challenges in an era of highly global competitiveness and ICT advancements.

Mission
The mission of International Marketing program is to contribute to the global community through the provision of world-class education by :

  1. Developing out-come driven academic relations to provide innovative global marketing talents by translating our excellence into a major contribution to international marketing culture and quality of life.
  2. Educating the next generation of marketing and sales professionals in an atmosphere that values innovation, excellence and integrity with solid knowledge, skills and practices of global integrated strategic marketing, ICT driven marketing, quality scholarly research and international trade management in order to become a professional marketing specialist.
  3. Generating a readiness future global marketer to pursue a career and leader in marketing either as a marketing manager, marketing consultant, or a marketing analyst to manage sustainable international business aspects and industries in across business sectors and laid up them for continuing for advanced degrees in international marketing discipline.
  4. Providing professional services related to international marketing in order to encourage competitive advantage of the organization and active participation in the broader community of international marketing business profession and society in assimilate all business sectors dynamic global challenge

Program Objective
The objectives of the program are :

  1. To provide students with knowledge and skills in the International Marketing art and Science foundation combined with a Business management platform to prepare them in and growing them through delivering a global superior customer value that they need in managing the global business marketing competition
  2. To equip students with sufficient ICT integration, strategic International Marketing capabilities and competencies and application of strategic thinking in the pursuit of global marketing specialist
  3. To provide students with an in-depth advance understanding of the issues regarding implementation and control of the international marketing programs in an across global business sectors that they need to be a future global marketing agent of changes.

Graduate Competency
At the end of the program, graduates will be able to :

  1. Demonstrate and apply knowledge of management practices.
  2. Interpret & analyze current global business conditions.
  3. Debate and analyze the high impact research of the future art and science of international marketing discipline and provide adequate tools for marketing analysis in these areas
  4. Apply critical thinking in current business cases and plan research programs in order to solve business problems.
  5. Construct and manage the strategic and advance ICT based utilization of marketing in global business competition
  6. Design and apply global integrated strategic marketing implementation and control in global business environment specific challenges to enhance and satisfy the stakeholders
  7. Create and manage marketing competitive excellence in across global business sectors and laid up them for continuing for advanced degrees in marketing management

Prospective Career of the Graduates

  1. International Marketing Specialists
  2. Market Analysts
  3. Exporter / Trader
  4. Marketing Consultant
  5. International Marketing Researcher
  6. Globalprenuer

Curriculum
This curriculum is designed to meet knowledge of management practices in current global business conditions, the future art and science of international marketing discipline and provide adequate tools for marketing analysis of business problems. The content of curriculum is adjusted to the strategic and advance ICT based utilization of marketing in global market competition, global integrated strategic marketing implementation and control. Therefore, the teaching materials are enhanced to satisfy the stakeholders and to create and manage marketing competitive excellence in across global market sectors.