People Innovation Excellence

Course Structure of International Marketing

SEMESTER – 1
CB412 CB: Self Development
J0084 Introduction to Management and Business
J0254 Introduction to Accounting
K0644 Business Mathematics
J0612 Business Communication
J0292 Computer Laboratory I
G1372 English Entrant

SEMESTER – 2
CB422 CB: Spiritual Development
J0024 Microeconomics
J0124 Human Resources Management
J1216 Economics Statistics
J0302 Computer Laboratory II
G1382 English in Focus

SEMESTER – 3
J0034 Macroeconomics
J0044 Legal Aspect in Economics
J0312 Computer Laboratory III
J0114 Marketing Management
J1276 Quantitative Methods in Marketing
G1392 English Savvy

SEMESTER – 4
CB432 CB: Interpersonal Development
A0144 Financial Management
M0374 Management Information Systems
J0434 Managerial Economics
J1312 Integrated Marketing Communication
J1354 International Marketing
J0692 Entrepreneurship

SEMESTER – 5
CB442 CB: Professional Development
J0444 Operational Management
J1302 Marketing Ethics
J1282 Product Strategy and New Product Development
J0872 Pricing and Channel Models Strategy
J1324 eMarketing Management
J1334 Global B2B Marketing

SEMESTER – 6
J1344 Global Brand Management
J1294 International Consumer Behaviour
J0504 Marketing Strategy
J1004 Hospitality Marketing
J1014 Marketing Research
J1022 Selling and Sales Management

SEMESTER – 7
J1202 Cross Cultural Management
J1122 Customer Relationship Management
J1362 International Marketing Seminar
J0992 Service and Retail Marketing
J1372 Advanced Topics in International Marketing
J1384 International Trade

SEMESTER – 8
J1396 Thesis
Elective Courses :
G1402 English for Business Presentation
G1412 English for Written Business Communication



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